Illinois SBM IT Marketing and Communication Services

Illinois is transitioning from HealthCare.gov to a State-Based Marketplace (SBM) in the fall of 2025. The State is soliciting proposals to select an Offeror to provide comprehensive marketing and communication services to increase awareness and enrollment in the state's health insurance Marketplace. The selected Offeror will develop and execute a robust marketing and communications strategy to reach diverse target audiences, drive enrollment in Marketplace health insurance plans, and achieve the Marketplace's goals. 

Vendors should not direct questions or discuss this solicitation with any State of Illinois employee other than the identified solicitation contact. All questions about the solicitation should be directed in writing to DOI.SBMProcurement@Illinois.gov. No phone calls will be accepted. Responses to all written questions will be posted to this website and vendors should monitor the webpage for responses to questions and updated information.

*Proposals that do not include a Business Enterprise Program Utilization Plan will be disqualified.

November 5th, 2024 at 5:00 p.m. (CST)

November 19th, 2024 at 12:00 p.m. (CST)

1. RFP
2. Submission Instructions 
3. Offeror Response Template 
4. Cost Response Template
5. Business Associate Agreement 
6. Offeror/Vendor Disclosure Form 
7. IPG Active Registered Offeror/Vendor Disclosure Form
8. Financial and Conflict of Interest Form
9. BEP Utilization Plan

Business Enterprise Program (BEP) (illinois.gov)

It is important that any offers in response to this RFP comply with the latest document set.  It is recommended that any offeror planning to submit a bid periodically checks for any updates at the referenced link.  Further, it is recommended that offerors carefully re-read all the latest documents as they are posted as these documents are not provided with changes tracked.

Vendors should not direct questions or discuss this solicitation with any State of Illinois employee other than the identified solicitation contact. All questions about the solicitation should be directed in writing to DOI.SBMProcurement@Illinois.gov. No phone calls will be accepted.